Personal Branding
Looking back at an early assignment in my graphic design career, I must
reevaluate and redesign the end product to be a more effective design.
My goal was to show personal growth in design skills like Illustrator asset
creation, typography, and editorial design.
Created with Adobe Illustrator and Adobe InDesign
reevaluate and redesign the end product to be a more effective design.
My goal was to show personal growth in design skills like Illustrator asset
creation, typography, and editorial design.
Created with Adobe Illustrator and Adobe InDesign
The project was a series of three posters that informed potential customers of unorthodox uses for everyday items. The item I selected was a screw driver, and the company I would make the ads for would be ACE Hardware. Two unique uses for a screwdriver came from actual real-life experiences where a screwdriver came in handy. The abstract poster is emblematic of how fluid problems can be, paired with the screwdriver hinting that clever application can lead to a concrete solution.
Old Pickle Jar Poster
New Pickle Jar Poster
Old Lock and Key Poster
New Lock and Key Poster
Old Abstract Poster
New Abstract Poster